ShinFlow makes its global debut in Southeast Asia with Next-Gen Human-Centred cooling solutions

ShinFlow makes its global debut in Southeast Asia with Next-Gen Human-Centred cooling solutions

Phu Quoc, 04th July 2026 - ShinFlow, a premium air conditioning brand backed by Japanese R&D Center and produced in Thailand, today marked its global debut in Southeast Asia. The company unveiled its new generation of human-centred cooling solutions, I-Series Smart Inverter Air Conditioners, featuring advanced AI-powered technologies designed to bring smarter, healthier and more energy-efficient comfort to modern households across the region.

Positioned as a next-generation air-conditioning brand for the intelligent era, ShinFlow is a brand under a powerful Parent Group, with Japanese research and development at its core and high-standard production in Thailand.

Created with a vision to redefine the relationship between air and people, the brand believes that technology should help restore a more natural balance between comfort, wellness and the environment. Guided by philosophy, ShinFlow’s human-centred airflow solutions balance comfort, energy savings, air quality, and well-being ——adapting naturally to the way people live.

A global launch marking a new chapter

The event marked an important milestone in ShinFlow’s global expansion, starting with Southeast Asia, one of the world’s fastest-growing air conditioner markets, driven by rising temperatures, rapid urbanization, and increasing middle-class incomes.

The regional market is projected to grow at a strong CAGR of approximately 6.9%, reaching around USD 9.55 billion by 2034 from USD 5.6 billion in 2026.

“Asian consumers are highly receptive to new technology and increasingly focused on comfort, energy savings and healthier indoor living”, said Mr. Rocky Shi, Global Air Conditioning Brand Director

“By making Southeast Asia our first global launch region, we are bringing ShinFlow’s human-centred cooling philosophy to a market where it can enhance not only comfort, but also energy efficiency, smart control and healthier indoor air, then create meaningful value for everyday households.” he stated.

The first-hand experience of the ShinFlow I-Series Smart Inverter Air Conditioners brought the brand philosophy of “Airflow Built for You,” to life, showcasing human-centred cooling through human sensing, energy efficiency, quiet operation, air purification and easy service.

The next-generation cooling solutions tailored for Asian lifestyle

At the heart of the launch is the ShinFlow I-Series Smart Inverter Air Conditioner, a new product line designed for Southeast Asian households.

Backed by the ShinFlow Japan R&D Center, the I-Series brings together smart inverter technology with a range of innovative features.

These include AI ECO mode offering up to 40% energy savings; Human Sensing Airflow that automatically adjusts based on room occupancy; Voice and Wi-Fi control for seamless smart home integration; quiet air operation; UVC sterilization; and advanced filtration systems.

Commenting on the AI ECO, the key innovation introduced, Mr. Tadashi Sakaguchi, Director of ShinFlow Japan, stated: “It intelligently optimizes energy consumption according to room conditions, temperature, and usage patterns while maintaining maximum comfort. This enables up to 40% energy savings without compromising performance.”

The product line has been tailored to meet specific market preferences. In Vietnam, the I-Series highlights AI ECO, Wi-Fi and Voice Control, UVC Sterilization. These features are designed to support greater energy-saving, smarter remote control, cleaner air and more even airflow distribution for Vietnamese households.

In Malaysia, emphasis is placed on Human Sensing technology, AI ECO, Voice Control, and UVC Purification, offering personalized comfort that adapts to people’s presence and movement while supporting quiet operation and a healthier indoor environment.

In Thailand, the series features Human-Sensing, AI ECO, Voice &Wi-Fi Control, Quiet Air, PM2.5 Filter, Easy Installation & Maintenance， addressing growing demand for intelligent cooling, cleaner indoor air and convenient control in urban homes.

Localized warranty and after-sales policies

“ShinFlow is committed to providing long-term reassurance through a comprehensive after-sales service program. Our goal is to deliver the best possible service experience for every customer.” said Mr. Lam.

In Vietnam, ShinFlow offers a 2-year 1-to-1 replacement policy, a 4-year warranty for the whole unit, and a 12-year warranty for the compressor.

In Malaysia, consumers will receive a 365-day 1-to-1 replacement policy, a 3-year warranty for the whole unit, a 4-year warranty for the PCB, and a 10-year warranty for the compressor.

In Thailand, ShinFlow introduces a 365-day worry-free replacement policy, together with a 5-year warranty for the whole unit and a 10-year warranty for the compressor.

Southeast Asia as a long-term growth region

This debut represents the start of our long-term investment in Southeast Asia, with plans for continued market expansion and localized product development.”, said Mr. Tadashi Sakaguchi, Director of ShinFlow JAPAN K.K.

“Over the next three to five years, ShinFlow aims to become one of the trusted air-conditioning brands of choice across Southeast Asia. Beyond business growth, we aspire to be recognized for smart technology, energy efficiency, and a superior user experience. Our long-term vision is to establish ShinFlow as a world-class HVAC brand that promotes sustainable living and healthier indoor environments.”, Mr. Rocky Shi Global Air Conditioning Brand Director stated.

About ShinFlow

ShinFlow is a next-generation air-conditioning brand driven by the vision of becoming a human-centred smart air companion for the intelligent era.

Built on Japanese R&D and supported by high-standard manufacturing in Thailand, ShinFlow develops intelligent airflow solutions designed to better understand people and enhance everyday indoor comfort. Guided by a commitment to comfort, energy effciency, healthier indoor air and research-driven engineering, ShinFlow creates smarter, quieter and more human-centred cooling experiences for modern homes.

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